We’re MILLS&CO. We drive growth for Australian agencies and technology companies.
For us, new business isn’t an afterthought. It’s our only thought.
We know how it goes. Taking proper care of your clients, your people and your operations is an all-consuming undertaking. It’s easy for business leaders to get spread thin and pulled in different directions.
That’s where Mills&Co come in. We do the all the new-business heavy lifting for you while you continue looking after your business.
What we do.
Profile, pipeline and revenue growth.
We grow your profile within the industry through tailored content and events programmes and implement targeted lead generation activity to open up opportunities to build relationships and win new business.
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Together, we generate a steady stream of engaging content that flexes your expertise and gets your prospects thinking.
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Invaluable face-time creates an opportunity to demonstrate your expertise, build relationships with your prospective clients and puts your business on their radar.
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Proactive phone, email and LinkedIn activity, supported by a content and events programme drives meetings and discussions with potential clients.
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Through our connections we ensure the industry press and your prospects are talking about you.
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With continual contact that adds value at every touch point, we keep your leads thinking about you until they are ready to talk new business.
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We keep you informed about our progress through weekly and monthly status reports. We also run quarterly check ins and planning sessions, so you can see your pipeline growing every step of the way.
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We build bespoke prospect lists based on the targeting and messaging strategy housed in a central CRM that you own, so there is a source of truth for all your prospect and pipeline data.
We’re a dedicated new business team, who work with you.
No one person can do it all. We offer a team of strategy, sales, communications, content and events specialists.
We’re not an intermediary and we engage prospects on your behalf, acting as an extension of your team.
That means all your prospects feel like they’re being contacted by your business, not Mills&Co, so the relationship remains with you.
We qualify and nurture every opportunity so by the time prospective clients are ready to meet you, you’ll have new business to discuss from the first engagement.