LBB Online: Why New Business Success Requires More Than Just a Unicorn.
Mills&Co founder and director Jonathan Mills details how agencies can escape the feast-or-famine trap by embedding new business into culture, collaboration, and long-term strategy.
No one person can do it all when it comes to driving a successful new business programme.
Point to a unicorn that can drive proactive lead generation, content creation, thought leadership, events, PR and comms, RFP / RFI / EOI responses, pitch coordination, procurement paperwork, rates and contract negotiations, scoping and coordinating with client services to deliver a smooth onboarding for a new client.
There is a lot that falls under the umbrella of “new business” and often more than most consider.
Even if there is the luxury of new business focused resource(s), Owners, MDs, CEOs and LTs usually take responsibility for new business along with everything else that spreads them thin in their day to day role.
