We’re Mills&Co. We drive profile, pipeline and revenue growth for technology companies.
For us, new business isn’t an afterthought. It’s our only thought.
We help technology & B2B businesses drive profile and pipeline growth through a joined up go-to-market strategy across content, events, PR, strategic lead generation and lead nurture programmes.
Technology buyers make decisions differently. They expect clarity, proof, and alignment with business outcomes, not generic marketing noise.
Mills&Co partners with growth-focused technology and B2B companies to create the systems, messaging and always-on cadence required to consistently reach, influence, qualify and nurture high-value prospects.
Our activity is laser focused on increasing MQL volume, improving SQL conversion rates and accelerating pipeline performance.
We operate as an extension of your revenue team: combining GTM strategy, content, ABM, events, and outbound programs into a single, accountable engine for opportunity creation.
What we do.
Profile, pipeline and revenue growth for agencies and technology companies through a joined up approach to content, events, PR and strategic lead generation.
We act as an extension of our clients teams and are seen as a dedicated new business function.
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Together, we generate a steady stream of engaging content that flexes your expertise and gets your prospects thinking.
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Invaluable face-time creates an opportunity to demonstrate your expertise, build relationships with your prospective clients and puts your business on their radar.
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Through our connections we ensure the industry press and your prospects are talking about you.
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Proactive phone, email and LinkedIn activity, supported by a content and events programme drives meetings and discussions with potential clients.
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With continual contact that adds value at every touch point, we keep your leads thinking about you until they are ready to talk new business.
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We build bespoke prospect lists based on the targeting and messaging strategy housed in a central CRM that you own, so there is a source of truth for all your prospect and pipeline data.
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We keep you informed about our progress through weekly and monthly status reports. We also run quarterly check ins and planning sessions, so you can see your pipeline growing every step of the way.
We’re a dedicated new business team, who work with you.
No one person can do it all. We offer a team of strategy, sales, communications, content and events specialists.
We’re not an intermediary and we engage prospects on your behalf, acting as an extension of your team.
That means all your prospects feel like they’re being contacted by your business, not Mills&Co, so the relationship remains with you.
We qualify and nurture every opportunity so by the time prospective clients are ready to meet you, you’ll have new business to discuss from the first engagement.