There’s a familiar pattern across agencies. When work is there to be done, delivery is strong and revenue is flowing, pipeline becomes deprioritised and a “tomorrow” problem. When work slows or projects wrap, it quickly becomes the only problem.

Mills&Co founder Jonathan Mills shares his thoughts on why integrated, continuous, commercially focused activity wins new business for agency & technology leaders.

Mills&Co founder Jonathan Mills shares his thoughts on Rules for Winning New Business. The Only Agencies and Tech Firms That Will Grow in 2026.

Mills&Co founder Jonathan Mills writes, "Finding the right type of new business takes proactive, joined up, and strategic planning".

Mills&Co founder and director Jonathan Mills details how agencies can escape the feast-or-famine trap by embedding new business into culture, collaboration, and long-term strategy.